E. BRUCE GOLDSTEIN is an Associate Professor Emeritus of Psychology at the University of Pittsburgh and Adjunct Professor of Psychology at the University of Arizona. He received the Chancellor's Distinguished Teaching Award from the University of Pittsburgh for his classroom teaching and textbook writing. He received his bachelor's degree in Chemical Engineering from Tufts University and his Ph.D. in Experimental Psychology from Brown University. He was a postdoctoral fellow in the Biology Department at Harvard University before joining the faculty at the University of Pittsburgh. Dr. Goldstein has published papers on a wide variety of topics, including retinal and cortical physiology, visual attention and the perception of pictures. He is the author of SENSATION AND PERCEPTION, 10th Edition (Cengage, 2017), and the editor of the BLACKWELL HANDBOOK OF PERCEPTION (Blackwell, 2001) and the two-volume SAGE ENCYCLOPEDIA OF PERCEPTION (Sage, 2010).